How introducing a ‘laughable goals’ policy saw Balfour Homes’ sales grow 2000% in three months

There’s a very specific reaction one must become accustomed to when letting people in on their audacious goals. I used to find it quite polarising, but have begun to use it as a guide for whether or not my goals are big enough.

Generally speaking, if people don’t laugh at me, or look at me like I’m bonkers, when I tell them my aspirations, I know I haven’t set the bar high enough.